Nike: More Than Just Sneakers – The Story Behind the Iconic Brand
When you hear the name Nike, you probably think of the famous Swoosh logo or the powerful slogan “Just Do It.” But Nike is more than a brand — it’s a global symbol of ambition, performance, and style.
How Did Nike Begin?
Nike was founded in 1964 under the name Blue Ribbon Sports by a track coach, Bill Bowerman, and his former student, Phil Knight. In its early days, they sold running shoes out of the trunk of a car.
By 1971, they rebranded to Nike — named after the Greek goddess of victory — and introduced the now-iconic Swoosh logo, designed by a student for just $35.
Nike’s Global Reach
Sold in over 190 countries
More than 1,000 official stores worldwide
Over 80,000 employees
Valued at over $150 billion USD (as of 2024)
Why Do People Love Nike?
High-quality, performance-driven shoes
Stylish and innovative apparel
Partnerships with world-class athletes, like:
Michael Jordan
Cristiano Ronaldo
LeBron James
Serena Williams
Powerful campaigns that inspire millions
“Just Do It” has become a cultural movement
Strong support for social causes and equality
Did You Know?
Nike’s first running shoe was made using a **waff
